To which world regions does the valence–dominance model of social perception apply?

Author(s)
Benedict C. Jones, Lisa M. DeBruine, Jessica K. Flake, Marco Tullio Liuzza, Jan Antfolk, Nwadiogo C. Arinze, Izuchukwu L. G. Ndukaihe, Nicholas G. Bloxsom, Savannah C. Lewis, Francesco Foroni, Megan L. Willis, Carmelo P. Cubillas, Miguel A. Vadillo, Enrique Turiegano, Michael Gilead, Almog Simchon, S. Adil Saribay, Nicholas C. Owsley, Chaning Jang, Georgina Mburu, Dustin P. Calvillo, Anna Wlodarczyk, Yue Qi, Kris Ariyabuddhiphongs, Somboon Jarukasemthawee, Harry Manley, Panita Suavansri, Nattasuda Taephant, Ryan M. Stolier, Thomas R. Evans, Judson Bonick, Jan W. Lindemans, Logan F. Ashworth, Amanda C. Hahn, Coralie Chevallier, Aycan Kapucu, Aslan Karaaslan, Juan David Leongómez, Oscar R. Sánchez, Eugenio Valderrama, Milena Vásquez-Amézquita, Nandor Hajdu, Balazs Aczel, Peter Szecsi, Michael Andreychik, Erica D. Musser, Carlota Batres, Chuan-Peng Hu, Qing-Lan Liu, Nicole Legate, Leigh Ann Vaughn, Krystian Barzykowski, Karolina Golik, Irina Schmid, Stefan Stieger, Richard Artner, Chiel Mues, Wolf Vanpaemel, Zhongqing Jiang, Qi Wu, Gabriela M. Marcu, Ian D. Stephen, Jackson G. Lu, Michael C. Philipp, Jack D. Arnal, Eric Hehman, Sally Y. Xie, William J. Chopik, Martin Seehuus, Soufian Azouaghe, Abdelkarim Belhaj, Jamal Elouafa, John P. Wilson, Elliott Kruse, Marietta Papadatou-Pastou, Anabel De La Rosa-Gómez, Alan E. Barba-Sánchez, Isaac González-Santoyo, Tsuyueh Hsu, Chun-Chia Kung, Hsiao-Hsin Wang, Jonathan B. Freeman, Dong Won Oh, Vidar Schei, Therese E. Sverdrup, Carmel A. Levitan, Corey L. Cook, Priyanka Chandel, Pratibha Kujur, Arti Parganiha, Noorshama Parveen, Atanu Kumar Pati, Sraddha Pradhan, Margaret M. Singh, Babita Pande, Jozef Bavolar, Pavol Kačmár, Ilya Zakharov, Sara Álvarez-Solas, Ernest Baskin, Martin Thirkettle, Kathleen Schmidt, Cody D. Christopherson, Trinity Leonis, Jordan W. Suchow, Jonas K. Olofsson, Teodor Jernsäther, Ai-Suan Lee, Jennifer L. Beaudry, Taylor D. Gogan, Julian A. Oldmeadow, Benjamin Balas, Laura M. Stevens, Melissa F. Colloff, Heather D. Flowe, Sami Gülgöz, Mark J. Brandt, Karlijn Hoyer, Bastian Jaeger, Dongning Ren, Willem W. A. Sleegers, Joeri Wissink, Gwenaël Kaminski, Victoria A. Floerke, Heather L. Urry, Sau-Chin Chen, Gerit Pfuhl, Zahir Vally, Dana M. Basnight-Brown, Hans I. Jzerman, Elisa Sarda, Lison Neyroud, Touhami Badidi, Nicolas Van der Linden, Chrystalle B. Y. Tan, Vanja Kovic, Waldir Sampaio, Paulo Ferreira, Diana Santos, Debora I. Burin, Gwendolyn Gardiner, John Protzko, Christoph Schild, Karolina A. Ścigała, Ingo Zettler, Erin M. O’Mara Kunz, Daniel Storage, Fieke M. A. Wagemans, Blair Saunders, Miroslav Sirota, Guyan V. Sloane, Tiago J. S. Lima, Kim Uittenhove, Evie Vergauwe, Katarzyna Jaworska, Julia Stern, Karl Ask, Casper J. J. van Zyl, Anita Körner, Sophia C. Weissgerber, Jordane Boudesseul, Fernando Ruiz-Dodobara, Kay L. Ritchie, Nicholas M. Michalak, Khandis R. Blake, David White, Alasdair R. Gordon-Finlayson, Michele Anne, Steve M. J. Janssen, Kean Mun Lee, Tonje K. Nielsen, Christian K. Tamnes, Janis H. Zickfeld, Anna Dalla Rosa, Michelangelo Vianello, Ferenc Kocsor, Luca Kozma, Ádám Putz, Patrizio Tressoldi, Natalia Irrazabal, Armand Chatard, Samuel Lins, Isabel R. Pinto, Johannes Lutz, Matus Adamkovic, Peter Babincak, Gabriel Baník, Ivan Ropovik, Vinet Coetzee, Barnaby J. W. Dixson, Gianni Ribeiro, Kim Peters, Niklas K. Steffens, Kok Wei Tan, Christopher A. Thorstenson, Ana Maria Fernandez, Rafael M. C. S. Hsu, Jaroslava V. Valentova, Marco A. C. Varella, Nadia S. Corral-Frías, Martha Frías-Armenta, Javad Hatami, Arash Monajem, MohammadHasan Sharifian, Brooke Frohlich, Hause Lin, Michael Inzlicht, Ravin Alaei, Nicholas O. Rule, Claus Lamm, Ekaterina Pronizius, Martin Voracek, Jerome Olsen, Erik Mac Giolla, Aysegul Akgoz, Asil A. Özdoğru, Matthew T. Crawford, Brooke Bennett-Day, Monica A. Koehn, Ceylan Okan, Tripat Gill, Jeremy K. Miller, Yarrow Dunham, Xin Yang, Sinan Alper, Martha Lucia Borras-Guevara, Sun Jun Cai, Dong Tiantian, Alexander F. Danvers, David R. Feinberg, Marie M. Armstrong, Eva Gilboa-Schechtman, Randy J. McCarthy, Jose Antonio Muñoz-Reyes, Pablo Polo, Victor K. M. Shiramazu, Wen-Jing Yan, Lilian Carvalho, Patrick S. Forscher, Christopher R. Chartier, Nicholas A. Coles
Abstract

Over the past 10 years, Oosterhof and Todorov’s valence–dominance model has emerged as the most prominent account of how people evaluate faces on social dimensions. In this model, two dimensions (valence and dominance) underpin social judgements of faces. Because this model has primarily been developed and tested in Western regions, it is unclear whether these findings apply to other regions. We addressed this question by replicating Oosterhof and Todorov’s methodology across 11 world regions, 41 countries and 11,570 participants. When we used Oosterhof and Todorov’s original analysis strategy, the valence–dominance model generalized across regions. When we used an alternative methodology to allow for correlated dimensions, we observed much less generalization. Collectively, these results suggest that, while the valence–dominance model generalizes very well across regions when dimensions are forced to be orthogonal, regional differences are revealed when we use different extraction methods and correlate and rotate the dimension reduction solution.

Organisation(s)
Department of Cognition, Emotion, and Methods in Psychology, Department of Occupational, Economic and Social Psychology
External organisation(s)
Universität Potsdam, Katholieke Universiteit Leuven, Karl Landsteiner Privatuniversität für Gesundheitswissenschaften, University of Strathclyde, University of Glasgow, McGill University, Università degli Studi „Magna Graecia“ di Catanzaro, Åbo Akademi University, Alex Ekwueme Federal University Ndufu Alike Ikwo, Ashland University, Australian Catholic University, Universidad Autónoma de Madrid, Ben Gurion University of the Negev, Boğaziçi University (BU), Busara Center for Behavioral Economics, California State University San Marcos, Universidad Católica del Norte, Renmin University of China, Chulalongkorn University, Columbia University in the City of New York, Coventry University, Duke University, Humboldt State University, École Normale Supérieure, Paris , EGE University, Universidad El Bosque, Eötvös Loránd University Budapest, Fairfield University, Florida International University, Franklin and Marshall College, Leibniz Institute for Resilience Research, Hubei University, Illinois Institute of Technology, Ithaca College, Jagiellonian University in Krakow, Liaoning Normal University, Lucian Blaga University of Sibiu, Macquarie University, Massachusetts Institute of Technology, Massey University, McDaniel College, Michigan State University, Middlebury College, Mohammed V University, University of Grenoble, Montclair State University, Instituto Tecnológico y de Estudios Superiores de Monterrey, National & Kapodistrian University of Athens, Universidad Nacional Autonoma de Mexico, National Cheng Kung University, New York University, Norwegian School of Economics, Occidental College, Pacific Lutheran University, Pandit Ravishankar Shukla University, Pavol Jozef Šafárik University in Košice, Russian Acad Educ, Psychological Institute, Russian Academy of Education, Psychol Inst, Dev Behav Genet Lab, Universidad Regional Amazónica Ikiam, Saint Joseph's University, Sheffield Hallam University, Southern Illinois University Carbondale, Southern Oregon University, Stevens Institute of Technology, Stockholm University, Sunway University, Swinburne University of Technology, North Dakota State University, University of Birmingham, Koç University, Tilburg University, Université de Toulouse, Tufts University, Tzu-Chi University, University of Tromsø - The Arctic University of Norway, United Arab Emirates University, US Int Univ Africa, United States International University Africa, Université Ibn Tofail, Université Libre de Bruxelles, University Malaysia Sabah, University of Belgrade, Universidade Federal de São Paulo (UFSJ), Universidade Federal da Grande Dourados, Universidad de Buenos Aires, University of California, Riverside, University of California, Santa Barbara, University of Copenhagen, University of Dayton, University of Denver, Universität Duisburg-Essen, University of Dundee, University of Essex, Universidade de Brasília, Université de Genève, Georg-August-Universität Göttingen, University of Johannesburg (UJ), Universität Kassel, University of Lima, University of Lincoln, Herbarium, University of Michigan, University of New South Wales, University of Melbourne, University of Northampton, University of Nottingham Malaysia, University of Oslo (UiO), Aarhus University, Università degli Studi di Padova, University of Pécs, Universidad de Palermo, Université de Poitiers, Universidade do Porto, University of Prešov, Charles University Prague, University of Pretoria, University of Queensland, University of Reading Malaysia, University of Rochester, Universidad de Santiago de Chile, University of Sao Paulo, Universidad de Sonora, University of Tehran, University of Tennessee at Knoxville, University of Toronto, University West, Üsküdar University, Victoria University of Wellington, Wesleyan College, University of Canberra, Western Sydney University, Wilfrid Laurier University, Willamette University, Yale University, Yasar University, University of St. Andrews, Qufu Normal University, University of Oklahoma, McMaster University, Bar-Ilan University (BIU), Northern Illinois University, Playa Ancha University of Educational Sciences, Universidade Federal do Rio Grande do Norte, Wenzhou University, FGV/EAESP Escola de Administração de Empresas de São Paulo, Harvard University
Journal
Nature Human Behaviour
Volume
5
Pages
159–169
ISSN
2397-3374
DOI
https://doi.org/10.1038/s41562-020-01007-2
Publication date
01-2021
Peer reviewed
Yes
Austrian Fields of Science 2012
501021 Social psychology, 501006 Experimental psychology
Portal url
https://ucris.univie.ac.at/portal/en/publications/to-which-world-regions-does-the-valencedominance-model-of-social-perception-apply(d25815ec-4cb5-4844-b7df-c60a8bcde7a8).html